I had a conversation on Twitter today about pitching bloggers via email after reading this article in The Age called Flogging and Blogging. Louise Claire makes some very valid points about crafting relevant pitches when approaching bloggers, just the same way you should when pitching a journalist.
Bloggers spend a lot of time building their community, investing a lot personally in sharing their experiences and opinions. I found it highly amusing when mid conversation I saw Seth Godin’s blog on almost the same topic! He wrote a lengthy checklist to cover before pushing send. Read away and be better prepared for the next pitch you make.